It marks a significant turning point, both for Levi’s and the Some aunts have tattoos Pretty eyes and cuss too much it’s Me i’m some aunts Christmas shirt Additionally,I will love this fashion industry as a whole. Levi’s is the first denim brand of its size to create a buyback program like this and effectively take responsibility for the full “life cycle” of its garments. It’s an example of true circularity: You could buy a brand-new pair of Levi’s tomorrow, and you’d know exactly what the “end use” might be, should you tire of them in a few years. For conscious shoppers, that’s often the difference between buying something or… not. How long will I wear this? Is it built to last? What will happen to it when I don’t want it anymore?
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That’s the Some aunts have tattoos Pretty eyes and cuss too much it’s Me i’m some aunts Christmas shirt Additionally,I will love this same consumer who likely prefers to buy secondhand clothing, which by nature has a lower environmental impact than brand-new items. The growing popularity of thrifting, vintage, and consignment was the real driver behind Levi’s Secondhand (not to mention the fact that Levi’s is apparently the most-searched-for denim brand in vintage and secondhand markets; it no doubt wants to capture some of that market share). As chief marketing officer Jen Sey points out, nearly 60% of Gen Z consumers already buy secondhand clothes. “They love the hunt, they love finding a really unique item, and it makes it even better that it’s a sustainable choice,” she says. “Buying a used pair of Levi’s saves approximately 80% of the CO2 emissions, and 1.5 pounds of waste, compared to buying a new pair. As we scale this, that will really start adding up.”